Tuesday, April 2, 2013
The biggest and most awesome mirror of your company is… Your work force! Those who give “face” every single day for your product/service. People who strive for your idea… Right: your employees!!!
Do you want to have a great service, with delighted customers? Forget great processes, or good appearance or even the show-off!
Have passionate employees, true believers in your company and – ultimately – focused in your customers’ needs.
All other things will be added after! Including the – most desired – profit…
Thursday, March 7, 2013
Wednesday, January 9, 2013
Why you need customers? Most of them are always demanding and are always annoying to you and to your business. They are so eccentric and are always with odd requests.
Why do you have to tolerate people that are - sometimes - paranoiac, with some strange ideas and don’t want to listen your side. Additionally, they are always only paying attention to whatever they want and not to you, your product or service?
Why?! Why do you need to tolerate these things?
Easy! They pay. If you don’t have income (or money), your business will die.
Listen your customers, provide to them whatever they think they want, personalize your standard products to achieve their expectations and you will have your “house” full.
Segmentation is the future. All customers want one thing: be treated has your only customer.